Sutton Story

This is a story with a history of innovation, a future of opportunity and a tradition of leadership.

It begins with a revolutionary business idea. Over the span of two decades, it consistently gains momentum and attracts more than 7,000 entrepreneurial professionals.

Their combined efforts earn the trust of millions of customers - and ultimately - move an entire industry to restructure its business thinking and practices.

This is a story about a vision that continues to lead the industry by nurturing rewarding relationships.
Welcome. This is Sutton Group.

Changing History

To trace the growth and success of Sutton is to trace the evolution of the Canadian real estate brokerage industry with Sutton and its members on the leading edge of change.

Sutton was founded in 1983 and subsequently changed the course of an entire industry on the principle that real estate was driven by highly personalized relationships between the Realtor and their customers. As such, the Sutton System was designed to put the Realtor - not the real estate company - at the center of the business transaction. It delivers consumer-driven services, cost-control and creative business freedom to independent Realtors on the front lines of the industry.

With the entrepreneurial power to service local markets and appeal to unique demands, Sutton Associates enjoy the best personal net income opportunity in the industry. Their efforts consistently exceed $10 billion in real estate transactions each year.

Charting the Future

In the 1990s, another phenomenon profoundly altered the business of real estate. Across many industries, the Internet was staging an 'Information Revolution' that empowered consumers with fast access to information and services that were once the exclusive domain of intermediary agents such as Realtors. For some, the new 'consumerized' landscape presented an overwhelming challenge; for Sutton it was another opportunity to add value to our service offering with innovation and leadership.

Sutton was the first real estate company to equip each of our 7,000 Associates with a personal email and custom website at the industry-renowned 'sutton.com' address. This initiative positioned our Associates as specialized information brokers, and empowered them to continue growing responsive relationships through a cohesive - and still personal - marketing strategy.



Building Tradition

Today, Sutton continues to lead the industry in services and sponsorships that nurture rewarding relationships. Most recently, we've expanded our menu of real estate services with an exclusive line of Sutton Branded Mortgages. Beyond achieving excellent results with consumers, they offer a critical marketing advantage for Associates while also creating a valuable bond with customers.

When the borrower of a Sutton Branded Mortgage executes the mortgage documents, the lender is Sutton; when the borrower receives the annual mortgage statement, it is from Sutton; and when it's time to renew the mortgage, the renewal documents are Sutton. In this way, Sutton Branded Mortgages cultivate future prospects to deliver long-term success.



Sutton is also taking a leadership role in corporate social responsibility through an initiative called 'Sutton Spirit'. Sutton recognizes its members are also members of distinct Canadian communities where they live, work and play. As much as the Sutton System is designed to service local markets, Sutton Spirit strives to make meaningful connections by supporting local programs and giving to communities.



Whether it's a summer camp for kids, sponsorship of teams, or coordinating fundraising events for the benefit of all, Sutton Spirit represents countless hours and millions of dollars donated through the work of our organization, franchisees and devoted individuals.



Sutton has been building a tradition of leadership for two decades now. Our entrepreneurial system is proven and profitable; our services are consumer-driven and cutting-edge; and our national network of members is renowned and respected.



Sutton understands its success is determined by the achievements of each of its Associates. A career in real estate - as an agent or franchisee - should be financially and personally rewarding. Operating in a system of mutual respect and responsibility, we will continue to support our members in reaching their goals with innovation, opportunity and leadership.



Investor Relations



As Sutton continues to grow its national real estate network, Sutton Group Financial Services continues to create value for shareholders.

Sutton franchises a trusted brand and a proven real estate system to independent Realtors and Brokers.



Sutton's strength rests in its ability to attract and retain franchisees who purchase a license to operate under the Sutton name, as well as sales associates who work under a fee-for-service structure in return for maximum remuneration and business freedom.



With its strength in numbers and member independence, Sutton thrives without corporate capital for national advertising campaigns and top-heavy management. Instead, Sutton appeals to members with a true entrepreneurial system bolstered by a powerful brand and national referral network, as well as a rich menu of marketing and real estate resources. With the financial and entrepreneurial freedom to service local markets, Sutton Associates consistently exceed $10 billion annually in combined sales volumes.



Likewise, Sutton continues to retain existing members while also attracting new ones. This year saw the impressive addition of 10 new franchises and a 4% increase in franchise revenue over the previous year.

Please visit Sutton Annual Reports for more information.

sutton spirit

Sutton Spirit...The Spirit of Giving
Sutton Spirit is about more than community involvement; it is Sutton's corporate philosophy:
Sutton associates promote goodwill and trust through their ethical conduct within their own communities.

Sutton Spirit - the spirit of giving, is advanced daily by the efforts of brokers, agents and staff members who give of themselves to make neighbourhoods a better place for all of us. All contributions, big and small, give hope to those in need and open doors to a better future for each and everyone of us.